1 | Choose the Focus Keyword | What is the word or phase that will be used for the Search Engine Optimization? | Test this with Google’s Adworks | ||
Choose a Title | Should contain the keyword in the beginning of the title | ||||
Article Byline | This is optional | ||||
Author’s full name & title | Should be the first line of the article. Example: | by Srila Bhakti Sundar Govinda Dev-Goswami Maharaj | |||
Source Reference | The source of the article should be sited. This will usually be the last line in the article. Example: | -An excerpt from the chapter entitled “The Sweetest Struggle” in Heart and Halo by Srila Sridhar Maharaj | |||
2 | Edit Content | Read the content for clarity and proper use of grammar. | |||
Punctuation | Check all punctuation | Check for proper use of commas and periods. Parentheses should rarely be used. | |||
Check Quotation Marks | Generally use double straight quotes: ” … “ | ||||
Do not use curved quotes: ( “…” ) | |||||
Do not use single quotes: (‘…’) | |||||
3 | Remove Diacritical Marks | To remove diacritical marks, use this tool: | http://www.codewallah.com/diCrunch/diCrunch.php | ||
For more information, please refer to this article: | http://www.sevaashram.net/how-to/diacritical-marks-in-posts/ | ||||
4 | Check Spelling | Run a spell check on the article. | The Sanskrit or Bengali words will need to be skipped. | ||
5 | Write Paragraph Headings | Subtitles to be used to break up the text. | These are also used in the Search Engine Optimization. | ||
Write an excerpt | A short description of the article or post | This text should be inviting to draw the reader into clicking on Read More… | |||
6 | Remove all formatting | Remove any font styles like: italics, bold, or underline | These will be added after the article is pasted into WordPress. |